We’re passionate about schools!
Our Founder
Keith Schachter began his career in advertising sales, and then pursued his passion in education. He spent 17 years in the public school system as a teacher, Magnet School Coordinator and Administrator. During his time working in the magnet schools, he witnessed the power of school transformation. With federally funded magnet school money, he led rebranding and school beautification projects that had a major impact on the schools. He witnessed firsthand the pride that students, teachers and staff felt through powerful branding on campus. Years later, B2K12 Branding Solutions was formed.
Our Print Production Manager
Zach Zelnar runs our print shop. He is responsible for project management, running our large format printer, purchasing of materials and supplies, and keeping the print shop running as smooth as possible.
Zach is very bright and has learned the trade on the job. He has worked with us for years and is an integral member of our team.
Our VP of Operations
Susan McCauley oversees the operations of The School Advertising Company. She loves to help businesses thrive and expand their brand awareness through school advertising, and loves that we raise unrestricted funds for our local schools.
Susan has 19 years of management experience, which empowers her to serve this role with pride, commitment & efficiency. Susan's previous experience as office manager at a private school and commercial property manager for over a 1 million square feet of property has provided the experience necessary to oversee our company operations. Susan enjoys working out, spending time at the beach, boating and worshiping her Lord and Savior, Jesus Christ.
Lead Installer
Eric Cruz came to us from in the biz. He owned and operated his own print and graphics shop for several years, and he decided he wanted to part of something bigger.
Eric is a highly talented installer with a wide range of skills. He is a perfectionist and pays close attention to detail. He is very skilled in graphic design, print production, and is an experienced installer of vehicle wraps, vinyl applications, and signage.
If your wall, vehicle, trailer, or anything is in his hands, you can be rest assured you will get 100% effort and a laser focused attention to detail. We are blessed to have Eric jpin our team!
Contact Us Today!
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